“Big news travels fast – but big ideas don’t.”
[Uncharted, Erez Aiden & Jean-Baptiste Michael]
Breaking news rapidly (and widely) spreads out the community via the internet and social media. So, you know what happens on the other side of the world immediately. However, the idea moves slowly along with news or even requires incubating time for all the people to realize its usefulness and effectiveness.
If we don’t have a creative idea, we should be a first follower. Hence, we need to discover the hidden idea quickly and take advantage of it. In Big Data, usually, the idea is hiding behind noises (insignificant data). Data scientists are trying to find the signal in noises via cutting-edge tools of machine learning.
Everybody makes DATA 